WWE Reportedly Planning To Air Two Pay-Per-Views Per Month After Brand Split
Well, it looks as though, rather than cutting the product in half, WWE’s upcoming brand split will actually extend the product, as WWE is reportedly planning on airing two pay-per-views per month once the rosters are split.
The news comes via one fan who was in attendance when WWE Hall of Famer Jerry “The King” Lawler spoke at the 38th annual Superman Celebration in Metropolis, Illinois. According to the report, Lawler confirmed there would be two pay-per-views per month, focused on the Raw and Smackdown brands, respectively. However, the major events such as the Royal Rumble, Survivor Series, Summerslam and WrestleMania would remain dual-branded shows. While nothing has been announced just yet, Lawler was the one who initially broke the story about Smackdown moving to Tuesday nights and going live, so this isn’t just some senile man who’s spouting off random rumors.
Honestly, I think this is an absolutely terrible idea. In my opinion, one of the biggest barriers to WWE recapturing that casual fan interest they had during the Attitude Era is the sheer time investment required by the shows. If you want to follow WWE, then WWE has to basically be your life, between three hours of live RAW, two hours of live Smackdown the following night (well, beginning in July, anyway), an hour of NXT on the Network (or a nearly three-hour TakeOver special every two months), and now two pay-per-views in one month. It’s just too much. The only real positive is that the advent of the WWE Network means you’re not paying hand-over-fist to watch two pay-per-views each month. And while I appreciated how the brand specific pay-per-views resulted in a more fleshed out midcard during the previous brand split, the shows themselves were never really all that memorable since — and this is the big kicker — neither brand felt distinct in its own right. The Monday Night War of the late 90s/early 2000s would never have happened if both WCW and WWE were presenting a homogenous product. I guess we’ll see how this all turns out, but I’m not confident in WWE to be able to pull this off and not burn out the fans.
But what do you think about two pay-per-views per month? Sound off in the comments!