Rose McGowan Calls Out ‘X-Men: Apocalypse’ Poster’s Casual Violence Against Women

Fox recently released a poster to promote their latest mutant film X-Men: Apocalypse, a poster which inexplicably features a still of villain Apocalypse, played by Oscar Isaac, choking Jennifer Lawrence‘s Mystique.

The internet was none too happy about the promotional image, including actress Rose McGowan.

Explained McGowan on Facebook:

There is a major problem when the men and women at 20th Century Fox think casual violence against women is the way to market a film. There is no context in the ad, just a woman getting strangled. The fact that no one flagged this is offensive and frankly, stupid. The geniuses behind this, and I use that term lightly, need to to take a long hard look at the mirror and see how they are contributing to society. Imagine if it were a black man being strangled by a white man, or a gay male being strangled by a hetero? The outcry would be enormous. So let’s right this wrong. 20th Century Fox, since you can’t manage to put any women directors on your slate for the next two years, how about you at least replace your ad?

I’ll close with a text my friend sent, a conversation with his daughter. It follows: ‘My daughter and I were just having a deep discussion on the brutality of that hideous X-Men poster yesterday. Her words: ‘Dad, why is that monster man committing violence against a woman?’ This from a 9-year-old. If she can see it, why can’t Fox?

Fox has since apologized in a statement to the Hollywood Reporter which reads:

In our enthusiasm to show the villainy of the character Apocalypse we didn’t immediately recognize the upsetting connotation of this image in print form. Once we realized how insensitive it was, we quickly took steps to remove those materials. We apologize for our actions and would never condone violence against women.

Movies ApologyFoxInterviewNewsRose McGowanThe Hollywood ReporterViolenceX-Men: Apocalypse