Netflix Exec: ‘Top Gear’ Deal ‘Wasn’t Worth the Money’
Netflix was one of the contenders for a new automotive show from former Top Gear hosts Jeremy Clarkson, James May and Richard Hammond. However, Amazon Prime ultimately won the bidding war with a deal estimated to be worth approximately $250 million, a figure so large it even gave Amazon CEO Jeff Bezos pause. So it’s not that surprising to learn that the fine folks at Netflix aren’t exactly losing sleep over failing to secure a deal with the Top Gear trio.
“We have past episodes of Top Gear, so we have a pretty good gauge of what audiences like,” said Netflix chief product officer Neil Hunt. “Our buying decisions tend to be somewhat data-driven. We have a lot of data to get the deals we want. Clearly it wasn’t worth the money to make the deal.”
As if realizing how catty he might have come across, Hunt clarified his statement: “There is an audience for everything and it is not up to us to judge if Amazon has paid too much or not.”
The new show from Clarkson, Hammond and May is due to premiere on Amazon Prime next fall. Until then, Netflix is pretty much the only place to watch classic Top Gear episodes, and remember the good days before Clarkson screwed it all up by punching a producer.