Microsoft Is Breaking Up With Internet Explorer For Sexier Project Spartan
Microsoft is dumping Internet Explorer, now that a hot new browser is on the scene.
At yesterday’s Microsoft Convergence conference in Atlanta, Georgia, it was announced that the Internet Explorer brand is being scrapped in favor of the new flagship browser, which is codenamed Project Spartan. The news was confirmed by Chris Capossela, Microsoft’s head of marketing, who stated that although Internet Explorer will still exist on Windows 10 for compatibility purposes, it will be secondary to the new browser — and as far as brands go, Internet Explorer will no longer be a priority.
And it’s just as well, since the brand is functionally unsalvageable after the departure of Dean Hachamovitch, the longtime manager of the IE team, this past December. Making matters even worse for the brand is the near ubiquity of rival browsers such as Mozilla Firefox, Google Chrome, and Apple Safari, all of which generally enjoy far more favorable reviews than Internet Explorer. Despite bold attempts at brand rejuvenation on Microsoft’s part, it appears it’s just not a brand worth trying to salvage at this point.
That said, I don’t know about anyone else, but I’m just waiting for Netscape to come back. Viva la revolucion!