This poor dog went viral on Facebook last week when people thought he had been badly burned trying to save his family from a house fire.
The dog really just had a piece of ham on its face.
Facebook user Stephen Roseman used it as an experiment whether or not people will like the photo for "one prayer" or share it for "ten prayers."
Obviously people with like and share anything for any reason regardless of context. Now people are sharing the photo because people were sharing and liking it in the first place.
Do you like this story? Please share with your friends on Facebook! (Ha!)
[adinserter name="Facebook Share"]Facebook