Coca-Cola Unveils New Branding That Will Probably Confuse Diet Coke Drinkers
Coca-Cola has announced new cans and bottles for their carbonated drinks. Mexico was the first market to get the new “One Brand” look.
Basically, everything looks mostly the same now except for some markings that the product is not the original Coke.
For the U.S., don’t expect anything yet until 2017. According to Eater:
“Coca-Cola North America is exploring a variety of ‘One Brand’ packaging graphics for the Coca-Cola Trademark. Due to an already packed promotion and marketing calendar, there will not be any changes made in 2016. The results of testing in North America will inform our packaging considerations for the Coca-Cola Trademark in 2017 and beyond.
“In markets like the United States where Diet Coke has a large and loyal fanbase, the business is considering how it will integrate Diet Coke into the ‘One Brand’ strategy.”