Budweiser Renames Beer ‘America’ For Some Reason
This summer, Budweiser will be capitalizing on the patriotic fervor of the 2016 Summer Olympics and the presidential nomination conventions by renaming their beer America. No, seriously. This isn’t a joke. That Budweiser you’ll be drinking? That’s one tall pint of America, pal.
To really sell the name change, the wordy new label will include phrases that evoke America, such as “E Pluribus Unum,” “Liberty and Justice for All,” “Land of the Free,” “Home of the Brave,” “Indivisible Since 1776” and “From the Redwood Forest to the Gulf Stream waters this land was made for you and me.”
Apparently, parent company Anheuser-Busch InBev filed the label for approval by the Alcohol and Tobacco Tax and Trade Bureau, so it’s looking like this thing is soon to be a done deal, if it isn’t already. Of course, the silly part in all this is that Budweiser technically isn’t even American, considering Anheuser-Busch is owned by InBev, a company based in Belgium and Brazil. But hey, never let those pesky details get in the way of a tall, frosty glass of America, man.
What do you think of Budweiser’s rebranding? Sound off in the comments!