Box Office: Zac Efron Film ‘We Are Friends’ Opens to All-Time Low
The final box office is in, and the latest Zac Efron film is officially an unmitigated disaster. More so than previously believed.
The EDM drama We Are Your Friends opened to $1.8 million, making this the worst opening of all-time for a new major studio film that has opened in 2,000 theaters or more. While this doesn’t account for inflation, it’s still an all-time low, and a bad sign for director Max Joseph, who at least has Catfish: The TV Show to fall back on.
Then again, while this is a complete mess, it might not actually be as bad as it seems. Warner Bros. only paid $2 million to distribute the movie, for Working Title Films and StudioCanal, so the investment wasn’t as deep as it might have been had WB built it from the ground up. Still, this was a movie that wasn’t even expected to do big business, with insiders anticipating an opening in the $8 million range, and it couldn’t even do that. Ultimately, I think a lot of the blame rests with Warner Bros., who didn’t appear to do any real promotional campaign for this thing, at least not like you would expect from a major release. If nothing else, there’s a major difference between this, and the No. 1 movie in America, in terms of promotional push.
Case in point, Straight Outta Compton retained the No. 1 spot to become the champ for a third consecutive weekend with $13.2 million. This was just enough to edge out the impressive debut of Christian drama War Room, which stunned Hollywood with an $11 million opening to nab the No. 2 spot. On a budget of just $3 million, that’s a tremendous return, and another big win for Alex and Stephen Kendrick, the brothers behind other Christian hits like Fireproof and Courageous.
Meanwhile, the Owen Wilson action-thriller No Escape grossed $8.29 million to come in just below Mission: Impossible — Rogue Nation, which remains in the Top 5 one month into its run, earning $8.30 million to come in third. Both movies played well with older audiences, bypassing the youth demographic that’s largely been propping up Straight Outta Compton. In a relatively slow month for movies, No Escape and Mission: Impossible – Rogue Nation are the only two action flicks in the Top 5 at the moment.
But how did the other films do at the box office? Check out the Top 10 at the weekend box office below:
TOP 10 AT THE WEEKEND BOX OFFICE – 08/30/2015:
1. Straight Outta Compton ($13.2 million)
2. War Room ($11 million)
3. Mission: Impossible – Rogue Nation ($8.30 million)
4. No Escape ($8.29 million)
5. Sinister 2 ($4.7 million)
6. The Man from U.N.C.L.E. ($4.4 million)
7. Hitman: Agent 47 ($3.9 million)
8. The Gift ($3.13 million)
9. Jurassic World ($3.12 million)
10. Ant-Man ($3.05 million)
What, if anything, did you see at the movies this weekend? What do you want to see? And what are you looking forward to? Sound off in the comments!
And for more on the movie biz, check out the dramatic trailer for Will Smith’s new movie, Concussion!