Box Office: ‘The Brothers Grimsby’ Bombs Like Few Films Ever Have
The Brothers Grimsby, the latest movie from Borat and Ali G star Sacha Baron Cohen, has bombed like few films ever have. Not only is it the worst opening of Cohen’s career, it’s currently sitting one of the fifty worst wide openings in motion picture history.
The Brothers Grimsby came in at No. 8 with just $3.2 million. The movie, originally planned for July 2015, was pushed back several times after Sony took over distribution from Paramount. Needless to say, the release was bungled, despite a fairly aggressive ad campaign on television, including an exclusive sneak peek on Jimmy Kimmel Live (which included a scene network censors wouldn’t allow to air on television). The movie cost $60 million to make, so unless there’s some miracle waiting around the corner, the R-rated comedy is almost sure to lose money for Sony, LStar Capital, and Village Roadshow Pictures. And yet, The Brothers Grimsby wasn’t even the only newcomer this week to perform below expectations.
Romantic comedy The Perfect Match opened at No. 6 with $4.2 million, although this is less surprising than the poor take for The Brothers Grimsby when you consider it had far less promotion, as well as a less bankable cast. The film features Terrence J, Cassie Ventura, Paula Patton and Donald Faison in the tale of a commitment phobe’s plan to remain monogamous for one month. Queen Latifah executive produced the movie, although she doesn’t star in the film herself, although it’s hard to say if having her in a more featured role would have helped all that much. Still, The Perfect Match performed better than The Young Messiah, which opened to disappointing numbers, given the recent uptick in faith-based films. Based on the Anne Rice novel about the boyhood of Jesus Christ, The Young Messiah opened at No. 7 with just $3.4 million.
However, the news was much better for Walt Disney Animation Studios: Zootopia retained the top spot at the weekend box office, edging out 10 Cloverfield Lane to come in at No. 1.
Zootopia fell just 33 percent in its second weekend, earning $50 million to bring its domestic total to $142.6 million. The animated hit also continued to impress overseas, taking in $83.1 million to bring its foreign haul to $288.7 million. So far, Zootopia is among 2016’s biggest hits, with a global total of $431.3 million to date.
10 Cloverfield Lane, meanwhile, was able to ride the box office clout J.J. Abrams earned from Star Wars: The Force Awakens to secure a strong debut weekend. The movie, which is described as a “spiritual successor” to the 2008 found-footage hit Cloverfield, earned $25.2 million to come in at No. 2. This was enough to fend off the ongoing juggernaut known as Deadpool, which continues to perform well one month into its release, earning $10.8 million to land at No. 3. This was enough to just narrowly fend off No. 4 finisher London Has Fallen, which earned $10.7 million. Tina Fey comedy Whiskey Tango Foxtrot rounded out the Top 5 with $4.6 million.
But how did the rest of the movies do at the weekend box office? Check out the full Top 10 below:
TOP 10 AT THE WEEKEND BOX OFFICE: 03/07/2016
1. Zootopia ($50 million)
2. 10 Cloverfield Lane ($25.2 million)
3. Deadpool ($10.8 million)
4. London Has Fallen ($10.7 million)
5. Whiskey Tango Foxtrot ($4.6 million)
6. The Perfect Match ($4.2 million)
7. The Young Messiah ($3.4 million)
8. The Brothers Grimsby ($3.2 million)
9. Gods of Egypt ($2.5 million)
10. Risen ($2.3 million)
What, if anything, did you see at the movies this weekend? What do you want to see? And what are you looking forward to in the future? Sound off in the comments!
And for more on the weekend in film, watch Spider-Man make his first appearance in the Marvel Cinematic Universe in the new trailer for Captain America: Civil War!