Box Office: ‘Insurgent’ Rules With $101 Million Worldwide Debut
Although its $54 million domestic total comes just shy of the $54.6 million debut of Divergent last year, the gross for Insurgent is especially impressive when you consider that the international total damn near matched the domestic. Insurgent raked in $47 million overseas, reaching the No. 1 spot in 66 of 76 markets, which makes this a huge win for Lionsgate. Despite a hefty budget of $110 million, Insurgent is already well on its way to profitability. This also represents another big win for Shailene Woodley, who’s really been stringing’em together, as of late. Between Divergent, The Fault In Our Stars, and now this, Woodley is proving herself to be a force at the box office. I mean, you might be able to argue that the box office successes are more about the properties being adapted than it is about her, but there’s something to be said about being the lead star in a trio of legit box office hits.
That said, Insurgent is fighting Cinderella for much of the same audience, as both properties are marketed towards teen girls. Thus, while both films were successful this weekend, they cut into one another’s business in significant fashion. For one, Insurgent drew far fewer females than its predecessor, presumably because they were off checking out last weekend’s No. 1. Although, realistically, Lionsgate wanted a more diverse audience for this one anyway, marketing Insurgent as more of an action-thriller, in an attempt to draw boys to the franchise. I guess time will tell if this approach bears out, or if Lionsgate has inadvertently alienated its primary audience for the series.
After its sterling debut last weekend, Cinderella placed No. 2 this week with $34.5 million domestically. The movie continued to do strong business overseas, grossing $41.1 million to bring its worldwide gross to a staggering $253.1 million. The female-driven fairy tale, along with the youth-focused Insurgent, largely worked as counterprogramming to the more male-driven movies that rounded out the Top 5.
Action thriller Run All Night squeezed in to the No. 3 spot, while Pierre Morel’s The Gunman took No. 4 with a disappointing $5 million. This marks the lowest opening of Sean Penn’s career for a film that has opened in more than 2,000 theaters. However, when you consider just how poor the marketing has been for this movie, it’s any wonder it opened in the Top 5 at all. Besides, there are other action films cutting into the business for these two flicks. Case in point, Kingsman: The Secret Service continues to perform impressively, earning an extra $4.6 million to brings its domestic total to $114.5 million. This was just enough to keep ahead of Do You Believe?, from Chuck Konzelman and God’s Not Dead writer Cary Solomon, which underperformed in its $4 million opening.
But how did the rest of this weekend’s Top 10 do? Check out the full list of the Top 10 at the weekend box office below:
TOP 10 AT THE WEEKEND BOX OFFICE – 03/23/2015:
1. The Divergent Series: Insurgent ($54 million)
2. Cinderella ($34.4 million)
3. Run All Night ($5.1 million)
4. The Gunman ($5 million)
5. Kingsman: The Secret Service ($4.6 million)
6. Do You Believe? ($4 million)
7. The Second Best Exotic Marigold Hotel ($3.4 million)
8. Focus ($3.3 million)
9. Chappie ($2.6 million)
10. The SpongeBob Movie: Sponge Out of Water ($2.3 million)