Box Office: ‘Captain America: Civil War’ Delivers Fifth-Best Opening Ever With $181.8 Million
It’s another record-breaking victory for Marvel Studios and Disney, as Captain America: Civil War earned an outrageous $181.8 million in North America, delivering the fifth-best opening ever!
This incredible opening is coupled with the $220 million the film brought in from overseas ticket sales. Considering the film opened in international markets last week, its continued staying power is all the more impressive. With a foreign total of $496.6 million, Captain America: Civil War has reached a worldwide total of $678 million in just 12 days. This further solidifies Disney’s stranglehold on the cinematic market, between this, Star Wars: The Force Awakens, and the astonishing success of Zootopia, which continues to rake in the big bucks in its second month of release. Moreover, Disney held not only the No. 1 spot at the box office, but the No. 2 spot as well, as The Jungle Book earned $21.9 million to bring its domestic haul to a stunning $285 million.
But back to Cap, for a minute.
As the thirteenth film in the Marvel Cinematic Universe, both Disney and Marvel needed this to open big, since it’s the launch for Phase 4, the most ambitious installment of the MCU to date. Furthermore, since Captain America: Civil War cost $250 million to make, it’ll need to reach the $1 billion milestone in order for Disney and Marvel to really enjoy profitability. So there was a lot of pressure on this film to perform well, particularly since it didn’t have the Avengers name attached (in fact, some would argue it was an Avengers movie in everything but name). In every respect, this opening is a major win for Disney and Marvel, as Captain America: Civil War is virtually guaranteed to be 2016’s first $1 billion earner. Industry insiders anticipated a debut of roughly $175 million, so the movie exceeding those expectations bodes well for its longevity at the box office.
With that said, it was pretty good news overall at the box office this weekend, as superheroes weren’t the only ones racking up the big numbers: Gerry Marshall’s all-star ensemble comedy, Mother’s Day, got a substantial boost from the holiday itself. It saw a 7.6% increase in attendance in week two, coming in at No. 3 for the weekend with $9 million, This is actually an improvement over its week one numbers, as Mother’s Day opened last week to a disappointing $8.4 million. With luck and good word-of-mouth, the movie will have legs in the weeks to come. However, it’s an abject lesson in the risks you take when you craft a film centered around a specific holiday. Then again, that’s never really hurt Christmas movies before. Hell, it didn’t even hurt Marshall’s Valentine’s Day. Maybe Mother’s Day is just a harder sell to base a movie around? Or maybe word-of-mouth wasn’t strong enough? Either way, I think this movie has the potential to find new life on the home video market.
Rounding out the Top 5 were two movies who are struggling to turn a profit right now. Although it came in at No. 4 in its third weekend of release, Universal is projected to take a $70 million loss on The Huntsman: Winter’s War, which has been among the more disappointing wide releases of the year in North America. The film earned a paltry $3.6 million to bring its domestic total to $40.4 million. Granted, the overseas gross is a much stronger $105.9 million, but this won’t really be enough to turn a profit for a movie produced on a budget of $115 million. Lastly, coming in at No. 5 is Keanu, which saw a 67% decline in week two, earning just $3.1 million for a domestic gross of $15.1 million, matching its modest budget.
But how did the rest of the Top 10 do at the weekend box office? Check out the full Top 10 below:
TOP 10 AT THE WEEKEND BOX OFFICE: 05/09/2016
1. Captain America: Civil War ($181.8 million)
2. The Jungle Book ($21.9 million)
3. Mother’s Day ($9.01 million)
4. The Huntsman: Winter’s War ($3.6 million)
5. Keanu ($3.1 million)
6. Barbershop: The Next Cut ($2.7 million)
7. Zootopia ($2.67 million)
8. The Boss ($1.7 million)
9. Ratchet & Clank ($1.5 million)
10. Batman v Superman: Dawn of Justice ($1.05 million)
What, if anything, did you see at the movies this weekend? What do you want to see? And what are you looking forward to in the future? Sound off in the comments!
And for more on the weekend in film and entertainment, read up on the opening grosses for Captain America: Civil War‘s record-smashing opening weekend!