Apple Makes Move To Create Original TV Programming
Apple, like Netflix and Amazon before it, is getting into the original programming business.
Variety reports that executives from Apple have been in preliminary contact with executives in Hollywood about spearheading efforts to produce entertainment content.
The scale of Apple’s ambitions vary depending on whom is asked, but one high-level executive who talked with the company said the goal is to create development and production divisions that would churn out long-form content to stream in a bid to compete with Netflix. Apple is hoping to put a headhunting firm on those hires in the coming months, according to source, with the goal of being in operation next year. Unknown is whether the focus is on TV series, movies — or both.
If anyone can do it, it’s Apple. They have tons of money to play with and they will find a way to get a hit series out.