Sports

UFC Sold for $4 Billion, Dana White Staying On As President

It looks like the UFC sale is officially going through, as the fight organization has reportedly been sold for $4 billion to a group fronted by William Morris Endeavor (WME) and International Management Group (IMG), outbidding China Media Capital.

The deal was signed on Saturday, the day of UFC 200. Financial backers for the deal include Kohlberg Kravis Roberts, Silver Lake, the investment firm of Michael S. Dell, while the WME/IMG partnership will be headed by Ari Emanuel and Patrick Whitesell. Interestingly, WME/IMG already represents UFC talent Ronda Rousey.

As part of the deal, current UFC President Dana White will remain on-board in his role, which includes a minority stake in the company. The Fertitta brothers will also retain a small stake in the UFC. The expectation is that the company will continue to be run as it is right now, although WME/IMG will likely bring in their own executives, at some point. Still, it bodes well for the continued success of UFC that, for the time being, things will remain unchanged, with White staying on as president and promotional face of the company.

UFC Sold for $4 Billion, Dana White Staying On As President

Source: Youtube

But what do you think of the sale of UFC? Sound off in the comments!

And for more UFC news, find out who were the big winners from the landmark UFC 200 event!

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