Sci Fi Channel changing name, logo (Reuters)
After 16 years, Sci Fi Channel is changing its name … unless you say it aloud.
NBC Universal-owned cable network will become SyFy starting in June.
The phonics-friendly moniker is part of a network-wide rebranding campaign that has been in the works for more than a year. It’s an evolution that also includes a new logo and tagline — “Imagine Greater” — and will be announced Monday at the network’s “upfront” presentation to advertisers for the new programing season.
The changes attempt to address longtime marketing goals at the network, as well as practical challenges that have stemmed from using a generic term as a brand name.