Update: The Voice final rating has been adjusted up to 6.7 with 17.84 million viewers.
The Voice regular day debut scored a 6.6 adult rating with 17.7 million viewers. This is 29% higher than last season’s 5.1 series debut. On the 9:30 to 10 pm half hour, it had a monster 7.7 rating.
What is more important is American Idol scored a 6.0 and a 5.5 rating last week on a downward trend. If Idol doesn’t improve it’s viewership, The Voice will be the #1 show this week. Are Idol fans going to allow this to happen?
Meanwhile, Smash debut to a 3.8 adult rating — very impressive!
What do you guys think? Can American Idol beat The Voice? I can’t believe we’ve reached that point where we are actually asking that question!
The regular-slot debut of “The Voice” (6.6/16 in 18-49, 17.7 million viewers overall from 8-10) is NBC’s highest 18-49 rating in slot excluding Olympics since Feb. 16, 2004
This is a jump of 29% versus last year’s 5.1 for the “Voice” series debut.
There was major growth through the half-hourrs… 5.3, 6.2, 7.3, 7.7
It’s NBC’s first 18-49 win over regular, original in-season competition on ABC and CBS in this slot, excluding Olympics, since November 3, 2008 (Deal or No Deal, SNL special).
“The Voice” held up very well relative to other shows that had post-Super Bowl time periods.
First regular-slot telecasts after post-Super Bowl editions, last three years…
Program… Date… a1849… total viewers
Undercover Boss… 2/14/10… 5.2/13… 15.446 million
Glee… 2/8/11… 4.6/13… 11.577 million
The Voice… 2/6/12… 6.6/16… 17.686 million
At 10, “Smash” (3/8/10 I 18-49, 11.5 million viewers overall at 10 p.m.) scored the highest 18-49 rating for any episode of a regular 10 p.m. drama on ABC, CBS or NBC on any night of the week so far this season.
“Smash” delivered NBC’s top in-season 18-49 and total-viewer results in the time period since November 3, 2008 (SNL election special).
“Smash” nearly quadrupled NBC’s season average in the slot (1.0).
This is NBC’s first 18-49 win in the slot vs. regular, original in-season competition on ABC and CBS, excluding Olympics, since November 3, 2008 (SNL election special)
The Voice premiered after the Super Bowl with a 16.3/37 and 37.61 million viewers.