Ratings: ‘The Voice’ premieres strong, ‘Dancing With the Stars’ drops – 3/26/2013
[alert type=”info”]UPDATE: The Voice adjusted up to 4.8, Dancing with the Stars up to 2.4, Revolution down to 2.6 — Rickey[/alert]
NBC really needed a win after the disastrous midseason they’ve been having. Luckily for the Peacock network, that’s exactly what they got, as the return of The Voice was just the shot in the arm NBC needed.
The fourth season premiere for the popular singing show earned a 4.7 rating, which helped propel the network to the top spot among adults 18-49. However, it was a good news/bad news scenario. The good news: the number bested last fall’s premiere (which earned a 4.2 adults 18-49 rating). The bad news (if you even want to call it bad news, given that TV viewership is down across the board): the rating fell well short of last spring’s 6.7 premiere.
However, the combined ratings successes of The Voice and the midseason premiere of Revolution could help NBC finish out the TV season strong. Revolution premiered with a respectable 2.7 rating, and while this is less than the 2.9 the series left off with in November, the series is expected to remain steady, if not improve via Live+3 viewership. The genre series has been among the TV season’s strongest performers in Live+3 DVR viewershio.
Of course, while the network was top-rated in the night among the key demographic, ABC retained the edge with total viewers.
Dancing with the Stars scored a 2.3, which is down nine tenths from last week’s 3.2 rating in the key demographic. Castle also took a hit, down a tenth from last week’s 2.2 rating, earning a 2.1 among adults 18-49.
Meanwhile, over on FOX, Bones scored a 1.9 rating, down two tenths from last week’s 2.1 in the key demographic. The Following continues to drop, falling to a 2.3, down two tenths from last week’s 2.5 adults 18-49 rating.
On CBS, How I Met Your Mother hit a season low 2.7, down three tenths from last week’s 3.0 adults 18-49 rating. Rules of Engagement also scored a season low number, dropping from a 2.3 to a 2.1 key demo rating.
But it wasn’t all bad news on the CBS comedy front: 2 Broke Girls scored a 2.9, up a tenth from last week’s 2.8, while Mike & Molly inched up two tenths to a 2.6, after last week’s season low 2.4. Yet the increases pretty much stopped there, as Hawaii Five-0 dropped to a 2.0, down a tenth from last week’s already unimpressive 2.1 adults 18-49 rating.
But at least the show fared better than The Carrie Diaries. The freshman CW drama matched last week’s 0.4 adults 18-49 rating, which pretty much means it’s on cancellation watch, as we speak.
So what do you think about these ratings? Will Dancing With the Stars rebound and give The Voice a run for its money? Sound off in the comments!
The Latest on Ratings
All posts on Ratings