Ratings: The Voice down 4%, Dancing with the Stars down 11%

by Rickey
March 27, 2012 at 12:37 pm

Update: The Voice adjusted up to 4.5, DWTS up to 3.2 and 17.9 million viewers

The Voice had a 4.4 adult rating last night which was down 4% from last week’s 4.6 rating. This was a season low. Oh no! However, if it’s stabilizing at the mid 4′s, I think we’re still fine. I’m still panicking, but “stable” is good.

Dancing with the Stars had a 3.1 adult rating, down 11% from last week. DWTS had 17.6 million viewers.

The rest of the numbers:

From TVbytheNumbers:

NBC again topped Monday’s adults 18-49 ratings, but The Voice fell to a season low 4.4 adults 18-49, down 4% vs. a 4.6 rating last week. Smash held at a season low matching 2.2 adults 18-49 rating, the same as last week.

It its second episode, Dancing with the Stars fell 11% to a 3.1 adults 18-49 rating, vs. a 3.5 rating in its season premiere last week. Castle rose 4% to a 2.4 adults 18-49 rating, vs. a 2.3 rating last week.

The two hours of the Alcatraz season finale each scored a season/series low 1.5 adults 18-49 rating, vs. a 1.6 rating last week for its single hour.

Team Christina Ratings: The Voice down 4%, Dancing with the Stars down 11%

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Mikhail XO moderator

What--eva! Call me when it or Idol drops to the 3's...then I'll be alarmed.

Rickey moderator

@Mikhail XO Let's see what happens this week. I have a feeling it will happen in the next few weeks. We will see Idol's lowest rated show ever this year, I know it.

Mikhail XO moderator

@Rickey You're just trying to make me feel better...

Wow DWTS skews old.

Rickey moderator

1 Like

@JeremyGable It really is. I'm actually excited at how the dynamic will play out next week with The Voice live shows. The initial interest for the DWTS is already down, so I am hoping to see an uptick (I hope!). I honestly think DWTS stole a bit of viewers from The Voice last week, but this weeks shows a bit of a different story. Overall, the lesson learned is that the Battle Rounds should be a maximum of 3 weeks for The Voice (hopefully NBC can see that).

Joystickenvy

2 Like

@Rickey @JeremyGable I think Idol and The Voice made opposite mistakes with their "Middle rounds" The Voice drug out the Battle rounds way too long. I'd actually say two weeks max. They just aren't that interesting. They can cut out a lot of the backstory mess and fit a lot more battles in per show. Idol, otoh, chopped their semi-finals down to one night, which didn't give people any opportunity to get attached to anyone before heading into the live shows. They should shorten the auditions rounds and drop the stupid vegas week addon and give us the old semi-finals format back. They also kinda messed up hollywood week. Heejun was the only interesting part. I don't want to watch puking and fainting. I just want the comedy of horrors that is "group week."

Joystickenvy

1 Like

@Rickey 2 weeks is probably a bit too fast paced, but three weeks still seems like too long to spend on the tedious battle rounds. I think I'd actually prefer if they did two weeks with two nights a week, over three weeks of it.

Rickey moderator

1 Like

@Joystickenvy @JeremyGable I think 3 weeks is the magic number. 2 weeks of battles would be too quick! That would be 12 battles in 2 hours or 6 in 1 hour or 3 in 30 minutes or 1 every 10 minutes. That would be an in-and-out situation with ads, judging, backstory and singing. 3 weeks would be 8 battles for 2 hours which is faster pace than 4 but without feeling too rushed.