Ratings: ‘The Voice’ dips, ‘Dancing With the Stars’ up – 3/27/2013
[alert type=”warning”]Update: The Voice adjusted up to 4.1, NCIS up to 3.2, Dancing with the Stars up to 2.4 — Rickey[/alert]
In an amusing reversal of yesterday’s ratings patterns, it was The Voice that took a small dip in the primetime ratings while Dancing With the Stars saw an increase in viewership. However, of the two, The Voice was the show that won its time slot, holding the 8:00 PM hour while the Dancing With the Stars results show fell to NCIS: Los Angeles. That said, both series contributed slight bumps to the show in the following time slot.
The Voice scored a 3.9 rating in the key adults 18-49 demographic, which is down eight tenths from yesterday’s 4.7 [It was adjusted up to 4.8 — Rickey], but down only a tenth from last fall’s 4.0 Tuesday premiere rating. The strength of the voice contributed to a respectable showing for Go On, which notched a 2.1 rating, up from last week’s series low 1.0. The New Normal also benefited, landing a 1.4, which is up seven tenths from last week’s troubling 0.7 rating. Even Smash received a bump, finishing with a 1.0, up three tenths from last week’s series low 0.7 adults 18-49 rating.
Over on ABC, it was bad news for Splash. The celebrity high-diving show, which scored an unexpectedly strong 2.6 adults 18-49 rating last week, was down a full point, finishing with a 1.6. Luckily, Dancing with the Stars was there to pick up the slack, scoring a 2.3, up two tenths from the 2.1 adults 18-49 rating of last week’s special in the same time slot. This led to an increase for Body Of Proof, which earned a season high 1.7, up two tenths from last week’s season high 1.5.
Things looked less sunny for FOX, as the numbers were down across the board. Hell’s Kitchen dipped to a 1.9, down a tenth from last week’s 2.0 adults 18-49 rating. The comedies didn’t fare much better, as New Girl scored a 2.2, down a tenth from last week’s 2.3 among adults 18-49, while The Mindy Project garnered a 1.5, down two tenths from last week’s 1.7.
Lastly, CBS ended the night as the number one network with both adults 18-49 and with total viewers — which is peculiar since, like FOX, its series were also down across the board.
NCIS was down from last week’s 3.2 adults 18-49 rating, scoring a 3.1 against The Voice, while NCIS: Los Angeles fell to a 2.3 from last week’s 2.9 rating. Golden Boy closed out the night with a 1.4, down three tenths from last week’s 1.7 adults 18-49 rating. It wouldn’t surprise me if those numbers were ultimately adjusted up once final numbers come in.
Updates on any possible adjustments to the ratings will be added as they become available.
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