American Idol

Ratings: American Idol down 6% from last week

Update: American Idol adjusted up to 4.5, Modern Family up to 4.4

American Idol had a 4.4 adult rating last night down 6% from last week, but enough to be the #1 show on Wednesday.

It had 16 million total viewers which was 2 million less than NCIS last Tuesday. Idol has not been the most watched show on TV for a few weeks now.

Survivor had a 2.7 rating and Modern Family had a 4.3.

The rest of the numbers:

From TVbytheNumbers:

American Idol earned a 4.4 18-49 rating, shedding three-tenths from last Wednesday’s 4.7. However, Idol still easily lead a FOX win for adults 18-49 ratings and total viewership on the night.

Modern Family was up two tenths from last week’s 4.1 to earn a 4.3. Don’t Trust The B—- in Apartment 23 was even with last week’s 2.3. Revenge was up a tenth to a 2.2 vs. last week’s 2.1 adults 18-49 rating.

Survivor was up a tenth, earning a 2.7 adults 18-49 rating, compared with last week’s 2.6.

America’s Next Top Model earned a 0.4, down a tenth from last week’s 0.5 adults 18-49 rating.

Jessica Sanchez

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13 comments
Kathie Hein
Kathie Hein

I DVR'd it, and am just now getting to it. With Skylar gone, there's no one worth voting for. The only reason I'm watching it right now is for the office pool.

Carol Gillihan
Carol Gillihan

That's because Skylar left! It's not nearly as fun to watch with her gone!

takakupo
takakupo

Rickey, you're not doing the iTunes reviews this week? Pretty please!!!! :D

XL
XL

There are rumblings that Idol can't afford the judges for next season with this low of ratings. :X

Rickey
Rickey moderator

 @takakupo I'm working on it now. Had a slow start to the day. Give me a few minutes.

ArchieSue
ArchieSue

 @JeremyGable Really? Wow? I want a new judging team next season! This panel is useless and just plain boring now.  Plus the 2 hour shows every single week is a bit much but they are force to do it for ratings. I love idol but this new format is too much. They are wearing the kids out.  Duets are cute but they should be left on results night. However I am liking the staging and the packages with Jimmy.  Plus maybe they lost viewers because Skylar, Elise and Colton are gone? Nah, people are just too lazy to watch teevee. lols   :)

Rickey
Rickey moderator

 @JeremyGable Really? Where did you hear that? 

 

Anyway, I think Idol (and The X Factor) focused too much on The Voice this season. Even Duets is taking a jab at The Voice with their promos.

 

The post-mortem of this season is that American Idol is just "one of the shows"  now instead of being THE show. I think the fans will be more accepting of this next season -- compared to this year where a lot of them were quite defiant. American Idol is still a great brand though -- but they really dropped the ball this season, and tarnished that brand really badly.

Rickey
Rickey moderator

 @ArchieSue  @JeremyGable The 2 hour format was a direct response to the challenge from The Voice. 2 hours bloats up ratings compared to a 1 hour show. They couldn't afford any more articles that ratings were "going down". The Voice handed them a gift by losing ratings itself.

 

The "judging" was also a direct response from The Voice -- the three would always repeat they "have the best talent" etc etc etc. hoping that if they repeat it often enough people will believe.

 

Ratings always go down heading to the the finale though. The Top 3 performance and results are traditionally the lowest rated shows of the season. Let's see what happens next week. 

takakupo
takakupo

 @ArchieSue Didn't they just lose viewers starting in Hollywood week? They lost about 4-6 million from last season to now it seems which is really sad. Nygel and Fuller were very arrogant. 

XL
XL

 @Rickey Wendy Williams this morning, lol. She talked about it in Hot Topics.

 

Of course Idol is still a great brand on TV. It does still beat most shows, but as you said, it's now just a 'mortal' show like any other. It's no longer untouchable. I blame Nigel's piss poor running of the show for the ratings drop, though.

XL
XL

 @Rickey Think about the last long term stars Idol has made. Carrie Underwood and Kelly Clarkson. The rest have fallen out of view. Even successes like Daughtry no longer do as well.

Rickey
Rickey moderator

 @JeremyGable What I really hated was watching the "course correcting" in the middle of the season. Shows how much ill-prepared they were with the surprising challenge from The Voice. That show has it's own issues -- but that shouldn't matter in the context of Idol. The whole PR about "creating stars" is what probably pissed me off the most from Nigel this year. We all love the contestants that come on the show one way or another, but most of them are nowhere near 'stars" in the world outside of the show.