Ratings: American Idol down 4% from last week, barely beats Modern Family
Update: American Idol adjusted up to 5.0
American Idol had a 4.9 adult rating from last night, down from 5.1 last week. This is steady-ish which should be good news for FOX.
Modern Family had a 4.8 adult rating. Can the show finally beat Idol next week? It’s very possible.
I’m not upset anymore. I’ve already accepted that American Idol is no longer the #1 show on TV this week.
The rest of the numbers (how low can America’s Next Top Model go?):
@AmericanIdol was the top program of the night in Adults 18-49 (4.9/13), Teens (3.4/12) and Total Viewers (17.0 million)
Fox easily won the night in the adults 18-49 ratings and total viewrship, as American Idol slipped 4% to a 4.9 adults 18-49 rating, vs. a 5.1 rating last week. Recent final ratings adjustments are likely to narrow that gap by a tenth of a point.
CBS’s Survivor: One World rose a tenth of a point vs. last week to a 2.9 adults 18-49 rating. Criminal Minds had a 3.1 adults 18-49 rating matching last week’s season low. CSI dipped 10% adults 18-49 rating, vs. a 2.9 rating last week.
The Middle had a 2.6 adults 18-49 rating, up 18% vs. a season low 2.2 rating last week. Suburgatory drew a 2.4 adults 18-49 rating, up 4% vs. a season low 2.3 rating last week. Modern Family’s 4.8 adults 18-49 rating was even with last week . Happy Endings 2.8 adults 18-49 rating, up 17% vs. a 2.4 rating last week.
The premiere of the next cycle of America’s Next Top Model mirrored the CW’s season’s ratings woes as it drew a 0.6 adults 18-49 rating, plunging 45% vs. a 1.1 rating in its spring 2011 premiere.
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It explains why country artists do so well on Idol now. That's primarily the geographic that watches it.
@JeremyGable Yes, I've been trying to convince Gabe to write a post about how Idol is purposely targeting those very markets they are rating extremely well at. Thus, the excess amounts of blondes this year.
@Rickey I'm just wondering if a show like The Voice or X-Factor has a different demo since there tends to be more urban artists.
@JeremyGable I was actually gonna comment on TVbytheNumbers, but I'll just put it here: I think the demo for The Voice and The X Factor is FLAT compared to the big swings of Idol. In other words, more NY/LA less southern states -- but not a lot more NY/LA and a lot less southern. Which is what Idol has now, a LOT of southern, and a LOT less NY/LA. So Idol is turning more into the niche market (like Nascar) but still huge.
The Big Bang Theory is a repeat tonight, so it looks like American Idol will win Thursday night. And Modern Family is a repeat next week, so Idol will win Wednesday night next week as well.
Down in ratings from Tuesday, but up in viewers. Right now Idol has a really unpredictable ratings pattern.. Im sure next season they will be wholesale changes.. I Think Nigel's Time is up,, Randy too.
@Lombe Down in ratings up in viewers means it is getting a lot of older viewers. Nigel's time is definitely up. He totally blew it this season. So unexpected.
@Rickey Maybe they can recover, but only if they get some mighty Good performances from Some of the contestants.. And damn it the judges need to start criticizing contestants again. They did a little of that on Wednesday, but there's still a tonne of room for improvement. Maybe we should give Nigel until the end of the season and then Judge.. But if things don't improve then someone has to go.
Sadly, if Idol fails to generate buzz for much longer, I see it falling to the 3 range that X-Factor settled into.
@JeremyGable I dont think so, maybe the upper 4 range. Much depends on how much Hype the singers can generate.
@Lombe which we haven't really seen much of lately. The media hasn't been generating enough buzz about any of the contestants and at this stage, they better have someone who can catch and hold the mainstream media's attention.