Technology

Nintendo Hires Bowser as VP of Sales

Bowser is now the VP of Sales of Nintendo North America. Oh no, what has happened to the Mushroom Kingdom?

Nothing really, LOL.

Of course, he’s not really the Bowser Bowser, but he did come from EA, which should scare Nintendo fans everywhere.

At any rate, the cute Press Release for Nintendo’s new hire:

Nintendo Hires Bowser as VP of Sales

Nintendo of America has hired a new Vice President to lead the United States sales organization with a name that’s well-known in the Mushroom Kingdom. Effective today, Doug Bowser (no relation to the King Koopa and Mario’s longtime nemesis) will oversee a variety of sales-related functions, including Sales, In-store Merchandising, Retail Strategy and Retail Marketing. He will play a key role in driving national sales strategies to generate demand and achieve revenue objectives across all of Nintendo’s product lines. Bowser also will manage Nintendo’s key retail customer relationships and will oversee retail marketing for the Nintendo World store in New York.

Bowser comes to Nintendo from Electronic Arts, where he has worked since 2007, most recently as Vice President of Global Business Planning, a role that made him responsible for EA’s console, PC and mobile game forecasting. Prior to EA, he worked at Procter & Gamble in various sales leadership roles in Asia, Latin America and the U.S.

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