NBC sees biggest gains in 25 years thanks to ‘The Voice’
There’s no greater ratings weapon this fall than NBC’s “The Voice.”
The music talent show has performed better than expected relative to the competish, and the net has used it effectively to funnel viewers into first-year series. Monday’s “Revolution” and Tuesday’s “Go On,” both of which follow “The Voice,” are NBC’s top two entertainment series of the fall and have been picked up for the rest of the season.
Last week, the net aired “The Voice” on three nights, including a special Wednesday edition that fueled lead-out “Chicago Fire” to series highs and a special Thursday results-show edition that lifted “The Office” to season highs. As a bonus, the show easily topped music-contest rival “The X Factor” on Fox.
Overall, the Peacock used five hours of “The Voice,” “Sunday Night Football” and a winning perf by its news division on Election Night to notch its sixth adults 18-49 victory in seven frames this season — and by its widest margins yet.
In Nielsen estimates for Nov. 5-11, NBC matched its fall high in adults 18-49 with a 3.1 rating/8 share, followed by ABC and Fox (both 2.3/6) and CBS (2.2/6). It also won in all other demos, while CBS led in total viewers (9.3 million to 8.8 million for NBC).
Through seven weeks, NBC is up a big 23% vs. last year — its biggest year-over-year gains in the 25-year history of Nielsen’s people-meters.
“Sunday Night Football” led the way as usual (7.9/19 in 18-49, 20.86 million viewers overall), but the week’s standout was “The Voice.” Monday’s edition (4.5/11, 11.93m) was the week’s No. 4 series in 18-49, while Wednesday’s two hours (3.8/10, 10.47m) and Thursday’s hour (3.0/8, 8.83m) won their slots.
With “Chicago Fire” (2.2/6, 7.03m) benefiting from its lead-in to surge about 35% week to week, NBC won its first in-season nonsports Wednesday in 18-49 since 2008.
“Revolution” remained the top-rated 10 p.m. drama on any net this fall in 18-49 (2.8/7, 7.34m), and “The Office” (2.4/6, 4.83m) was up 26% from its most recent episode.
NBC won Election Night (4.3/10, 12.01m) as 66.8 million watched primetime coverage on 13 nets Nov. 6.
Full story: Variety