The Glee 3D Movie bombed at the box office this weekend with a disappointing #11 finish — and the Glouche and FOX TV execs are blaming Fox film execs for the box office failure! Whatever!
The premise of the film was about three young people whose lives changed because of Glee. It wasn’t about the Glee TV show — or the concert for that matter. If they actually expected this to be a box office success then these FOX TV people are truly delusional. I am so sick and tired of the self-pat-on-the-back that the Glouche has permeated throughout the run of Glee after the initial success of Season One.
I don’t expect much from Season Three. Why? The Glouche has already moved on to American Horror Story on FX, and obviously just using Glee’s influence to peddle his other projects — like The Glee Project where he tried to be the Simon Cowell of TV casting.
The concert film opened in only 6th place Friday with $2.7M, then Saturday plunged -39% for just $1.6M which took the pic out of the Top 10 completely. Its $5.5M weekend from 2,040 theaters would be humiliating and downright disastrous if it hadn’t been made for such a low budget — around $9.5M to $9.7M, according to Ryan Murphy, who emailed me: “That’s compared to the Bieber film which was around $14 million I believe. So the risk [was] very very low. No matter what it will be a money maker for Fox. I am proud of it.” Murphy, who produced but did not direct, was as befuddled as Fox TV and film execs why the pic didn’t do better, especially because it was given an ‘A+’ CinemaScore from audiences under age 25. “The CinemaScores were excellent. They don’t sync up with the results,” one Fox TV exec emailed me. Fox thought the film would at least reach double-digits, crack the Top 5 for the weekend, and perform respectably like the other concert movies.
Murphy said that, by design, the movie wasn’t just a big-screen version of the TV show: instead it’s about three young people who say that Glee helped them live better lives and overcome struggles with their personal stories cut against 20 positive message songs.
Immediately Fox TV execs turned against Fox film execs. “I think it was a shitty campaign that did not effectively communicate what the movie was or that the people who had seen it reviewed it positively.”
Domestic Box Office, 8/12-8/14
1. Rise of the Planet of the Apes (3,691 theaters): $27.5 million
2. *The Help (2,534 theaters): $25.5 million
3. *Final Destination 5 (3,155 theaters): $18.4 million
4. The Smurfs (3,427 theaters): $13.5 million
5. *30 Minutes or Less (2,888 theaters): $13 million
6. Cowboys & Aliens (3,310 theaters): $7.6 million
7. Captain America: The First Avenger (2,835 theaters): $7.1 million
8. Crazy, Stupid, Love (2,635 theaters): $6.9 million
9. Harry Potter and the Deathly Hallows Part 2 (2,414 theaters): $6.87 million
10. The Change–Up (2,913 theaters): $6.2 million