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Dana White Denies UFC Sale, Says ‘Story Is Overblown’

Last night, news broke that the Fertitta Brothers and Dana White planned on selling UFC within the next several months. However, White insists this isn’t the case, and that the whole story is being blown out of proportion.

In an interview with Las Vegas Review-Journal’s Adam Hill, UFC President and co-owner White openly refuted the story broken by ESPN’s Darren Rovell: “The UFC is not for sale. The ESPN story is overblown. Darren Rovell is not a fan of facts. His facts could not be further off.”

Not long after the interview was released, Rovell tweeted “LOL” in response, noting he cited five different independent sources for his story. He would go on to add that three of those source stated how UFC “volunteered a full year EBITDA [Earnings Before Interest, Taxes, Depreciation and Amortization] of in between $200M & $250M to investors.”

Rovell then basically called out White for trying to cover it all up: “Hey Dana White, once you hire an investment back to give out your financials, it’s hard to say you’re not for sale.”

On the one hand, White would know better about the sale of his own company than a reporter. But he’s also got plenty of reasons to be evasive with the truth, since stories like Rovell’s could impact a potential deal and create a panic among UFC talent. And Rovell is no slouch, so I doubt he’d publish a report about the sale of UFC without countless sources and evidence affirming as much. I’m intrigued to see how this plays out in the weeks to come, since this could potentially change the face of mainstream MMA, depending on who buys the company.

Dana White Denies UFC Sale, Says 'Story Is Overblown'

Credit: Gary A. Vasquez-USA TODAY Sports

But what do you think of the potential sale of UFC? Sound off in the comments!

And for more UFC news, read up on Conor McGregor’s beefed-up security measures while in Dublin this past week!

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