‘American Idol’ ad rates drop 32% from last season

by Rickey
October 22, 2012 at 2:08 pm

American Idol‘s reign as the most expensive show on TV to advertise on is over. The new champ is Sunday Night Football on NBC. Idol is still #2 however, but the show’s ad rate has dropped 32% — from $502,900 last season to $340,825.

New Girl was the biggest surprise as the fourth most expensive show. (It’s a hit!)

The Top 10:

1. Sunday Night Football (NBC) – $545,142
2. American Idol – Wednesay (FOX) – $340,825
3. Modern Family (ABC) – $330,908
4. New Girl (FOX) – $320,940
5. American Idol – Thursday (FOX) – $290,062
6. The Simpsons (FOX) – $286,131
7. Family Guy (FOX) – $276,690
8. The Big Bang Theory (CBS) – $275,573
9. 2 Broke Girls (CBS) – $269,235
10. Two and a Half Men (CBS) – $247,261

From Ad Age:

Football has tackled Fox’s falling “Idol.”

For at least five years, “American Idol” has been TV’s costliest show for advertisers, according to Advertising Age’s annual survey. But the price of a 30-second spot in Fox’s singing showcase has fallen faster than Nicki Minaj changes wigs, allowing NBC’s “Sunday Night Football” to do an end run on rates.

Last year, “Sunday Night Football” and “American Idol” were virtually neck and neck for top cost, but the average cost of a 30-second spot in “Sunday Night Football” in the 2012-2013 TV season is a budget-busting $545,142, up from $512,367 last season, according to Ad Age’s figures. Meanwhile, the average cost of a 30-second spot in the Wednesday edition of “Idol” plummeted from $502,900 last season to $340,825. Even less expensive is the results show: The average cost of a 30-second ad in Thursday’s “Idol” is $296,002, down from $468,100 last season, according to the survey.

American Idol ad rates drop 32 American Idol ad rates drop 32% from last season