Adele’s Obsession with Flip Phones in ‘Hello’ Video Explained
Adele’s music video director for “Hello” has finally explained why there was a lot of old school flip phones in the latest video.
Xavier Dolan said: “The use of flip-flop phones is coherent with the rest of my work. I can’t get my head around filming iPhones – they’re too real, too identifiable with our everyday lives. Same for cars. I feel bad filming Toyotas and Kias. As soon as you film these elements, it’s like you’re shooting whatever commercial. I find them to be non-narrative elements.”
Now you know. It’s artistic choice! I’ll make a note of this for the future.